February 11, 2025
Sensical (pictured), the kids streaming platform owned by Common Sense Networks, has been acquired by Cricket Media.
Virginia-based Cricket is best known for its same-name magazine that launched in 1973, aimed at readers in the nine-to-14 demo—and also publishes eight other titles targeting different age groups, including preschoolers (Ladybug, Click) and six- to nine-year-olds (Spider). The company delivers printed magazines to subscribers in the US and Canada, with digital subscriptions offered internationally.
Through this acquisition, the global education mediaco is expanding into streaming and will look into “creating new opportunities for families in cross-media storytelling, advertising and enhanced subscription products,” according to a release. Conversely, Sensical will benefit from growth opportunities by tapping into Cricket’s established licensing partnerships and content library, which boasts as-yet-untapped IP potential.
