About Cricket
We’re Cricket Media, a kids and family media company built for the digital era. For over 50 years, we’ve created stories that spark curiosity, imagination, and connection. Following our acquisition of Sensical, we now unite trusted magazines with streaming video, audio, and interactive experiences that help children explore their world safely and with wonder.
From print and video to podcasts and interactive play, we design experiences grounded in the science of child development that grow with kids, encouraging creativity, confidence, and critical thinking at every stage.
We operate with a dual purpose: to delight kids with high-quality, age-appropriate content, and to support parents, educators, mentors, brands, and platforms in helping children explore their world safely and confidently. We scale our impact through licensing, subscriptions, syndication, and strategic partnerships.
With a growing library of content and characters, a proprietary tech stack and licensing platform, and a unique market position, we’re building the go-to destination for playful, purposeful learning and discovery, creating moments that matter for families everywhere.
For Families
MAGAZINES: Cricket Media publishes four award-winning children’s magazines for ages toddler to teen: BABYBUG®, LADYBUG®, SPIDER®, and CRICKET®. Each issue is crafted by experts in child development to support early literacy, independent reading, and creative thinking.
Families can choose print subscriptions or Reading Bundles, which pair the magazine with a digital edition available on all devices. Plus, Cricket Companion Guides extend each issue beyond the page—helping kids read, play, and learn through story-connected activities that spark deeper engagement.
SENSICAL: Sensical is the completely free, kid-safe streaming platform made just for ages 2–12. Every show is handpicked by experts—not algorithms—to spark curiosity and inspire learning. With 50+ channels built around kids’ favorite topics, Sensical makes screen time smart, safe, and fun. Stream smarter today!
READING STARS APP: The Reading Stars app helps kids build reading fluency, vocabulary, and comprehension— one story at a time. Created in partnership with award-winning Cricket Media, it features thousands of Lexile®-matched children’s books, interactive quizzes, and daily rewards that turn reading into a joyful habit. From quick bedtime reads to epic story adventures, Reading Stars makes reading fun, personalized, and measurable for every child!
For Educators
Cricket Media offers a variety of ways to support teachers and inspire young learners. With thousands of engaging stories and articles available in print and digital formats, our products make it easy for students to read, explore, and discuss what they learn with educators and e-mentors, building literacy, curiosity and confidence together.
MAGAZINES: Our 4 award-winning magazines reinforce and extend learning in the classroom with teacher guides and low-cost bundles.
eMENTORING: Our acclaimed CricketTogether™ eMentoring program matches mentors and students to build reading, writing, and critical thinking skills, across the curriculum, including a highly acclaimed set of STEM units.
For Companies and Brands
ADVERTISING & BRAND PARTNERSHIP: Cricket Media delivers safe, transparent, data-driven advertising across the Sensical Ad Network inclusive of CTV, FAST, YouTube, and Apps. Powered by Sensical Match™, our COPPA-compliant contextual targeting system, brands can reach kids and families with precision and trust. Our hybrid human + AI tagging ensures ads align with high-quality, age-appropriate content—driving meaningful engagement across the leading platforms in kids’ media.
LICENSING: Cricket licenses our award-winning content to partners for PreK–12 curricula, assessments, and educational products. Our content is unsurpassed in quality and breadth, relevant across cultures, and adaptable to multiple standards and pedagogies. We also offer corporate partners access to our platform and community, powering language learning practice and cultural exchange experiences in their own products.
SPONSORSHIP/EMENTORING: Cricket offers corporate partners a turnkey low cost eMentoring opportunity that furthers education equity and employee engagement. We also offer a variety of sponsorship opportunities, from supporting companies launching a global educational challenge to our international community.
BOOKS: Open Court Publishing Company is the legacy of philosopher and editor Paul Carus (1852–1919), who was forced out of a teaching position in Bismarck’s Reich because of his liberal views. He moved to the U.S., where he became editor of The Open Court and The Monist, which he soon turned into important organs of American thought. Open Court offers both academic philosophy titles and the Popular Culture and Philosophy line.
