CHIRP Parenting Newsletter

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Insights and solutions for organizations that educate and inspire kids.

Advertising & Sponsorship

Featured image for Cricket Media Insights white paper on contextual intelligence in kids and family advertising.

Better Context Starts With Better Data

Download the Cricket Media Insights white paper on why better contextual advertising for kids starts with better data.

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August 10, 2026

Cricket Media Expands Sensical with New Wildlife Vertical and Growing Gaming Destination, Building on Previously Announced Sports and Music Partnerships

Sports, music, gaming, and wildlife — the core cultural forces shaping Gen Alpha — come together on Sensical, as the platform launches new partner-led destinations and continues building its topic-first

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March 19, 2026

Craft & Hobby kids programming licensed from Cricket Media’s Sensical library for creative learning and age-appropriate children’s videos

Advertising & Sponsorship

TN Marketing’s Craft & Hobby Expands Creative Learning with Kids Programming Licensed from Cricket Media’s Sensical Library

TN Marketing’s Craft & Hobby kids content has grown by adding 40+ hours of creative kids programming licensed from Cricket Media’s Sensical library, expanding its educational video offering for libraries.

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January 21, 2026

Media Feature: Billboard Teams Up With Sensical to Create Music Destination for Kids & Families

On Tuesday (May 13), Billboard and Sensical, Cricket Media’s streaming service, announced a first-of-its-kind, music-focused partnership for kids and families. This dynamic offering is designed to provide a safe and

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May 13, 2025