Cricket Media Expands Sensical with New Wildlife Vertical and Growing Gaming Destination, Building on Previously Announced Sports and Music Partnerships

Sports, music, gaming, and wildlife — the core cultural forces shaping Gen Alpha — come together on Sensical, as the platform launches new partner-led destinations and continues building its topic-first strategy for kids and families. March 17, 2026 Cricket Media today announced the next phase of expansion for its award-winning kids streaming platform Sensical, introducing […]

Media Feature: Billboard Teams Up With Sensical to Create Music Destination for Kids & Families

On Tuesday (May 13), Billboard and Sensical, Cricket Media’s streaming service, announced a first-of-its-kind, music-focused partnership for kids and families. This dynamic offering is designed to provide a safe and engaging space for both young listeners and their families to listen, watch and learn together while enjoying top hits and the most exciting artists of […]