Myer Berlow Named Co-Chairman
Governance enhancements reinforce Cricket’s leadership in age-appropriate, AI-powered contextual advertising built on proprietary metadata.
December 15, 2025
Washington, D.C. — Cricket Media, a global leader in children’s educational media and learning experiences, today announced the appointment of David Sable, one of the advertising industry’s most respected marketing strategists, to its Board of Directors. The company also announced that Myer Berlow, a veteran digital executive who previously built one of the most successful global sales organizations at AOL, has been named Co-Chairman of the Board, serving alongside current Chair Miles Gilburne.
Cricket’s expanded board comes at a moment of significant growth for its advertising business. The Company’s proprietary SensicalMatch™ platform, powered by AI and human-generated metadata, enables precise contextual content matching across Sensical apps, FAST channels, YouTube videos, and Cricket’s curated CTV FAST channel network. This unified, COPPA-compliant metadata system is the foundation for Cricket’s strategy to deliver safe, high-performing environments for brands seeking trusted reach with families.
David Sable: Global Advertising Leader Joins Cricket’s Board
Sable currently serves as Vice Chairman at Stagwell and is Co-Founder and Partner at DoAble. He is the former Global CEO and Chairman of Y&R (now VML), where he transformed one of the world’s largest agency networks by expanding its digital capabilities, deepening its global footprint, and guiding brand strategy for many of the world’s most iconic companies. Widely recognized as an authority on modern marketing, digital transformation, and responsible brand communication, Sable brings deep expertise directly aligned with Cricket Media’s ambitions in advertising and cross-media storytelling.
“Cricket Media’s mission and technology address an urgent market need,” said David Sable. “Brands want safe, transparent, high-performing environments, and families deserve trustworthy experiences across every platform. Cricket and Sensical combine the best of human curation and AI innovation to meet that challenge. I’m honored to join the Board as the Company enters a new phase of opportunity.”
Myer Berlow Named Co-Chairman
Berlow joined the Cricket Media Board in February 2025 at the time of Cricket’s acquisition of Sensical from Common Sense Networks. As a senior leader at AOL during its most influential period, he built and scaled one of the earliest and most successful global digital salesforces. His experience in digital monetization, operational scale, and early ad-tech innovation strengthens Cricket’s focus on delivering trusted, high-performing media environments for brands, families, and educators.
“David Sable’s appointment and Myer Berlow’s elevation to Co-Chairman significantly strengthen the governance and strategic depth of our Board,” said Miles Gilburne, Chair of the Cricket Media Board. “Myer’s experience building large-scale revenue organizations and David’s global marketing insight will be powerful assets as Cricket expands its footprint. These additions reinforce our confidence in the Company’s direction and in its potential to deliver meaningful impact for kids, families, and the broader ecosystem that supports them.”
“David and Myer bring extraordinary expertise in advertising, digital innovation, and scaled revenue operations, exactly the capabilities that will accelerate the next phase of our growth,” said Eric Berger, CEO and Board Director of Cricket Media. “As we expand SensicalMatch™ and deepen our multi-platform ad network across CTV, FAST, and YouTube, their leadership will help us advance a strategy built on trust, transparency, and high-performing contextual environments for brands. I’m thrilled to welcome David and to elevate Myer into the Co-Chairman role at such a pivotal moment.”
About Cricket Media
Cricket Media, now home to the award-winning streaming platform Sensical, is a kids’ and family media company built for the digital era. The company combines 50+ years of trusted storytelling and literacy expertise with modern distribution, AI-driven curation, and brand-safe ad tech to inspire curiosity, creativity, and critical thinking in every child. Grounded in the science of child development and designed for all ages, Cricket Media delivers video, print, audio, and interactive experiences across multiple business models, delighting kids and empowering parents, educators, and brands worldwide.
At the heart of the Company is one of the world’s most trusted and expanding IP libraries, fueling three scalable businesses. Advertising is driven by a proprietary AI and metadata platform that delivers precise contextual content matching and powers a multi-platform ad network across CTV, FAST, and YouTube, giving brands safe, high-performing reach. Sensical, the free, topic-based, creator-driven streaming service, anchors this network across CTV, mobile, and FAST, with every video curated without algorithms to spark kids’ curiosity. Subscriptions connect directly with families through a portfolio of beloved magazines—from Babybug and Ladybug to Spider and Cricket—as well as an ad-free Amazon video streaming channel offering curated topics for every age. Licensing extends Cricket’s stories and characters to leading educational publishers and media partners worldwide, bringing Cricket IP into classrooms, books, games, and more. For more information about Cricket Media, please visit https://cricketmedia.com/.
CONTACT: Liz Young | 917-327-1055 | youngelizann@gmail.com
