On Tuesday (May 13), Billboard and Sensical, Cricket Media’s streaming service, announced a first-of-its-kind, music-focused partnership for kids and families. This dynamic offering is designed to provide a safe and engaging space for both young listeners and their families to listen, watch and learn together while enjoying top hits and the most exciting artists of today.
Cricket Media CEO Eric Berger says, “It meets families where they are today while sparking a lifelong relationship with young fans who will drive the entertainment economy of tomorrow.”
